Author(s):
Pratik P. Bhosale, Pankaj S. Kore, Manoj M. Mutal, Ashitosh S. Bhise
Email(s):
pratikbhosale14249@gmail.com
DOI:
10.52711/2231-5675.2025.00031 
Address:
Pratik P. Bhosale, Pankaj S. Kore, Manoj M. Mutal, Ashitosh S. Bhise*
Rajarambapu Collage of Pharmacy, Shivaji University, Kasegaon, Sangli, 415404, Maharashtra, India.
*Corresponding Author
Published In:
Volume - 15,
Issue - 3,
Year - 2024
ABSTRACT:
This project design delves into the marketing strategies used in the pharmaceutical assiduity, with a focus on the contrasts between general and ingrained medicines. It aims to exfoliate light on how these strategies shape consumer opinions, influence request trends, and foster brand fidelity in a largely competitive and regulated terrain. By gathering check data and analyzing crucial trends, the exploration highlights notable differences in promotional approaches, pricing tactics, and distribution styles. The findings reveal how branding impacts consumer choices, emphasize the affordability of generics, and raise important ethical questions about marketing practices in healthcare. Through these insights, the study offers practical recommendations for refining marketing strategies to strike a balance between profitability, availability, and case well- being.
Cite this article:
Pratik P. Bhosale, Pankaj S. Kore, Manoj M. Mutal, Ashitosh S. Bhise. Survey on Marketing Strategies of Generic Versus Branded Drugs. Asian Journal of Pharmaceutical Analysis. 2025; 15(3):197-2. doi: 10.52711/2231-5675.2025.00031
Cite(Electronic):
Pratik P. Bhosale, Pankaj S. Kore, Manoj M. Mutal, Ashitosh S. Bhise. Survey on Marketing Strategies of Generic Versus Branded Drugs. Asian Journal of Pharmaceutical Analysis. 2025; 15(3):197-2. doi: 10.52711/2231-5675.2025.00031 Available on: https://ajpaonline.com/AbstractView.aspx?PID=2024-15-3-7
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